B
Evidence Grade B
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Recent
93%
93% -- share of respondents saying long term brand building is vital for growth for C-level executives and business leaders surveyed by HBR Analytic Services (2025-04)
93% of respondents surveyed in April 2025 stated that a long-term brand building strategy is vital for growth.
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Lighthouse Research Team
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review Analytic Services
Primary
Tier B
https://dmexco.com/stories/how-brand-building-keeps-growth-costs-down/ ↗
Source Article
How Brand Building Keeps Growth Costs Down
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
Strong br…
Original Research
Harvard Business Review Analytic Services
· Original study ↗
Methodology
Survey conducted by Harvard Business Review Analytic Services on behalf of Frontify
Methodology documented
Segmentation
Industrymarketing
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Plain Text
C-level executives and business leaders surveyed by HBR Analytic Services: 93% share of respondents saying long term brand building is vital for growth. Source: Harvard Business Review Analytic Services (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-building-vital-for-growth-2025
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<blockquote cite="https://lighthousedata.io/data/brand-building-vital-for-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of respondents saying long term brand building is vital for growth for C-level executives and business leaders surveyed by HBR Analytic Services<br><small>Source: Harvard Business Review Analytic Services (2025-04) · <a href="https://lighthousedata.io/data/brand-building-vital-for-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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