B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23.8%
23.8% -- brand awareness primary goal rate for US local advertisers seeking media/publishing partners (2024)
23.8% of US local advertisers cite brand awareness as their top goal when seeking media and publishing partners.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23.8%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vCita (intandem)
Primary
Tier A
https://intandem.vcita.com/blog/smb-insights/why-your-local-advertisers-keep-leaving ↗
Source Article
Why your local advertisers keep leaving (even when they’re happy)
Picture a puzzling scenario: Your local business clients give you glowing reviews, they’re thrilled with their results, and they rate your services 8 out of 10 or higher. Then they leave anyway. Sound familiar?
Our recent survey of 500 US small business owners revealed this trend, but also what’s be…
Original Research
vCita (intandem)
· Original study ↗
Methodology
Second-ranked goal when seeking media/publishing partners
Methodology documented
Segmentation
IndustryMedia
Company SizeSMB
RegionUS
Channelcontent
Cite this stat
Plain Text
US local advertisers seeking media/publishing partners: 23.8% brand awareness primary goal rate. Source: vCita (intandem) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-goal-local-advertisers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-awareness-goal-local-advertisers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.8%</strong> -- brand awareness primary goal rate for US local advertisers seeking media/publishing partners<br><small>Source: vCita (intandem) (2024) · <a href="https://lighthousedata.io/data/brand-awareness-goal-local-advertisers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.