B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of brand assessment based on color for consumers making subconscious product/brand judgments (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wcgpros.com
Primary
Tier C
https://wcgpros.com/every-brands-success-owes-a-lot-to-logo-colors/ ↗
Source Article
Every brand’s success owes a lot to logo colors | Wilson Creative Group
A brand’s logo is its most important design element because it visually represents the company and its values. The colors in your logo have a serious impact on how people perceive your brand. Research shows people make subconscious judgments about a person, place or product within 90 seconds. Up to …
Original Research
wcgpros.com
· Original study ↗
Methodology
Blog citing unspecified research; commonly attributed to CCICOLOR/Institute for Color Research but not named in source.
Methodology documented
Segmentation
IndustryRetail
Company Sizesmb
Cite this stat
Plain Text
consumers making subconscious product/brand judgments: 90% share of brand assessment based on color. Source: wcgpros.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-assessment-color-based-90pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-assessment-color-based-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of brand assessment based on color for consumers making subconscious product/brand judgments<br><small>Source: wcgpros.com (2025) · <a href="https://lighthousedata.io/data/brand-assessment-color-based-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.