B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
27%
27% -- brand appeal perception decline for Brands advertising adjacent to political ads (2024-03)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2024-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stagwell x The Harris Poll
Primary
Tier B
https://mediaplussea.com/navigating-political-ad-spending-in-2024/ ↗
Source Article
Navigating Political Ad Spending in 2024 - Media+
By: Katrina Stroh, Vice President
While 2024 marks an unprecedented year for political ad spending, this doesn’t mean your ad campaign needs to go dark during this time. For advertisers looking to maintain a relevant presence with their consumer base, while staying on budget, a thoughtful and balanc…
Original Research
Stagwell x The Harris Poll
· Original study ↗
Methodology
Stagwell x The Harris Poll Brand Safety Consumer Research, March 2024
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Brands advertising adjacent to political ads: 27% brand appeal perception decline. Source: Stagwell x The Harris Poll (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-adjacency-27pct-less-appealing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-adjacency-27pct-less-appealing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- brand appeal perception decline for Brands advertising adjacent to political ads<br><small>Source: Stagwell x The Harris Poll (2024-03) · <a href="https://lighthousedata.io/data/brand-adjacency-27pct-less-appealing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.