B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- organic cannibalization rate for Apple Search Ads brand campaigns (2026)
Typically, 50% to 70% of brand ad installs in Apple Search Ads would have happened organically (organic cannibalization rate).
- Reported as a typical range of 50-70%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appalize.com
Primary
Tier C
https://www.appalize.com/nl/blog/user-acquisition/brand-protection-in-apple-search-ads-complete-stra… ↗
Source Article
Brand Protection in Apple Search Ads: Complete Strategy Guide
Original Research
appalize.com
· Original study ↗
Methodology
Range 50-70%; midpoint used. From holdout test methodology described in guide.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Search Ads brand campaigns: 50% organic cannibalization rate. Source: appalize.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-ad-installs-organic-cannibalization
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-ad-installs-organic-cannibalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- organic cannibalization rate for Apple Search Ads brand campaigns<br><small>Source: appalize.com (2026) · <a href="https://lighthousedata.io/data/brand-ad-installs-organic-cannibalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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