B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- bounce rate reduction for articles with feature graphics vs plain text (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier B
http://www.brafton.com/blog/graphics/8-approaches-to-graphics-that-will-boost-your-brands-engagement… ↗
Source Article
8 approaches to graphics that will boost your brand's engagement
Original Research
Brafton
· Original study ↗
Methodology
Source: Brafton
Segmentation
Industrymarketing
Cite this stat
Plain Text
articles with feature graphics vs plain text: 54% bounce rate reduction. Source: Brafton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brafton-graphics-engagement-3
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<blockquote cite="https://lighthousedata.io/data/brafton-graphics-engagement-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- bounce rate reduction for articles with feature graphics vs plain text<br><small>Source: Brafton (2026) · <a href="https://lighthousedata.io/data/brafton-graphics-engagement-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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