B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- title bracket ctr uplift for SERP titles with brackets (2026)
HubSpot's study of 3.3 million titles found that titles containing brackets performed 38% better in CTR compared to those without.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://navboost.com/improve-organic-ctr/ ↗
Source Article
How to Improve Your Organic CTR: Practical Strategies
Why Organic CTR Matters More Than Ever
The relationship between click-through rate and search rankings was long debated in the SEO industry. Google publicly denied that clicks influenced rankings for years. That debate ended in 2023–2024 when two events — the Google API leak and the DOJ antitrust tr…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study of 3.3 million titles
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SERP titles with brackets: 38% title bracket ctr uplift. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brackets-titles-38-percent-better
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brackets-titles-38-percent-better" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- title bracket ctr uplift for SERP titles with brackets<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/brackets-titles-38-percent-better" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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