B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
79%
79% -- brand recall rate promotional items for Promotional merchandise recipients (UK) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
British Promotional Merchandise Association (BPMA)
Primary
Tier B
https://eventdecision.com/sustainable-events-swag/ ↗
Source Article
Sustainable events swag: is it even possible?
How sustainable is your SWAG?
We’ve all been to exhibitions and events where the battle between branded bags, pens, sweets, USB sticks, and other promotional items is highly visible.
You probably think that much of this SWAG (Stuff We All Get) is just binned shortly after the show, but event SWAG un…
Original Research
British Promotional Merchandise Association (BPMA)
· Original study ↗
Methodology
BPMA research on promotional merchandise brand recall, cited by EventDecision
Methodology documented
Segmentation
Industrymarketing
RegionUK
Channelevents
Cite this stat
Plain Text
Promotional merchandise recipients (UK): 79% brand recall rate promotional items. Source: British Promotional Merchandise Association (BPMA) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bpma-brand-recall-promotional-items
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bpma-brand-recall-promotional-items" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- brand recall rate promotional items for Promotional merchandise recipients (UK)<br><small>Source: British Promotional Merchandise Association (BPMA) (2022) · <a href="https://lighthousedata.io/data/bpma-brand-recall-promotional-items" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.