B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- retention rate of promotional items over one year for Promotional product recipients (2025)
52% of recipients stated they kept a promotional product for over a year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
British Promotional Merchandise Association (BPMA)
Primary
Tier C
https://www.webrand4you.co.uk/blog/how-promotional-merchandise-boosts-brand-engagement ↗
Source Article
- Home
- Notebooks
- Bags
- Writing
- Drinkware
- Keyrings
- Clothing
- Technology
- Eco
- Promotional Sweets
- Lifestyle
- Event
Promotional merchandise, also commonly referred to as branded products, is one of the most effective tools in modern marketing. Whether it’s printed tote bags emblazoned …
Original Research
British Promotional Merchandise Association (BPMA)
· Original study ↗
Methodology
Blog citing BPMA study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Promotional product recipients: 52% retention rate of promotional items over one year. Source: British Promotional Merchandise Association (BPMA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bpma-52-percent-keep-promotional-item-over-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bpma-52-percent-keep-promotional-item-over-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- retention rate of promotional items over one year for Promotional product recipients<br><small>Source: British Promotional Merchandise Association (BPMA) (2025) · <a href="https://lighthousedata.io/data/bpma-52-percent-keep-promotional-item-over-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.