B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- commercial activity rate for UK addressed mail and door drop items (2025)
21% of all addressed mail and door drop items result in commercial activity.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BPIF
Primary
Tier B
https://www.qbd.co.uk/is-print-the-most-important-customer-touchpoint/ ↗
Source Article
Is print the most important customer touchpoint? - QBD | QBD
It’s easy to overlook the importance of traditional customer touchpoints like print media.
After all, as a business owner or marketing manager, you’re likely focused on optimising your digital presence and reaching customers through social media, email and your website.
However, while digital media …
Original Research
BPIF
· Original study ↗
Methodology
Cited from BPIF via QBD blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK addressed mail and door drop items: 21% commercial activity rate. Source: BPIF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bpif-addressed-mail-commercial-activity
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bpif-addressed-mail-commercial-activity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- commercial activity rate for UK addressed mail and door drop items<br><small>Source: BPIF (2025) · <a href="https://lighthousedata.io/data/bpif-addressed-mail-commercial-activity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.