32% -- bounce rate increase from page load delay for Ecommerce website visitors (page load time increasing from 1 second to 3 seconds) (2026)

Name: Bounce Rate Increase From Page Load Delay Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · Google (Think with Google) / SOASTA

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Attribution: Google (Think with Google) / SOASTA View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2026

Entity

Ecommerce website visitors (page load time increasing from 1 second to 3 seconds)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google (Think with Google) / SOASTA Primary Tier C

https://www.aufaitux.com/blog/ecommerce-ux-design/ ↗

Confidence: 23/100 Vintage: 2026 Channel: Common Crawl

Source Article

Ecommerce UX design: Best practices for an engaging user experience

Original Research

Google (Think with Google) / SOASTA · Original study ↗

Methodology

Article attributes to 'statistics' without naming the source; widely recognized as Google/SOASTA 2017 mobile page speed research. No publication date in article, so vintage set from collection year.

Methodology documented

Segmentation

IndustryRetail RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

Ecommerce website visitors (page load time increasing from 1 second to 3 seconds): 32% bounce rate increase from page load delay. Source: Google (Think with Google) / SOASTA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-increase-1s-to-3s-page-load

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<blockquote cite="https://lighthousedata.io/data/bounce-rate-increase-1s-to-3s-page-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase from page load delay for Ecommerce website visitors (page load time increasing from 1 second to 3 seconds)<br><small>Source: Google (Think with Google) / SOASTA (2026) · <a href="https://lighthousedata.io/data/bounce-rate-increase-1s-to-3s-page-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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