B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- bounce rate decrease for consumers coming from generative AI sources (February 2025)
Visitors to U.S. retail websites arriving from generative AI sources have a 23 percent lower bounce rate compared to consumers coming from non-AI traffic sources.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
February 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Adobe
Primary
Tier A
https://blog.adobe.com/en/publish/2025/03/17/adobe-analytics-traffic-to-us-retail-websites-from-gene… ↗
Source Article
Adobe Analytics: Traffic to U.S. Retail Websites from Generative AI Sources Jumps 1,200 Percent | Adobe Blog
Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent
Image credit: Adobe Stock/ 3DJustincase.
Generative AI-powered chat interfaces are changing how consumers act online. They’re becoming a helpful assistant for compiling research before making a purchase, …
Original Research
Adobe
· Original study ↗
Methodology
Compared to consumers coming from non-AI traffic sources
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
consumers coming from generative AI sources: 23% bounce rate decrease. Source: Adobe (February 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-generative-ai-users
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-generative-ai-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- bounce rate decrease for consumers coming from generative AI sources<br><small>Source: Adobe (February 2025) · <a href="https://lighthousedata.io/data/bounce-rate-generative-ai-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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