B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

82%

82% -- salespeople with need to be liked weakness for bottom 25% (weakest) salespeople (2023)

Name: Salespeople With Need To Be Liked Weakness Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · Objective Management Group

82% of salespeople in the bottom 25% (weakest) sales percentile have the 'need to be liked' weakness.

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Attribution: Objective Management Group View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2023

Entity

bottom 25% (weakest) salespeople

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Objective Management Group Primary Tier B

https://www.arrowexec.com.au/articles/sales-challenges-for-2023/ ↗

Confidence: 28/100 Vintage: 2023 Channel: Common Crawl

Source Article

Getting your sales team ready for a challenging year ahead

Original Research

Objective Management Group · Original study ↗

Methodology

Cited from Objective Management Group statistics

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RegionAPAC RoleSales

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Plain Text

bottom 25% (weakest) salespeople: 82% salespeople with need to be liked weakness. Source: Objective Management Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bottom-25-percent-salespeople-need-to-be-liked-weakness

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<blockquote cite="https://lighthousedata.io/data/bottom-25-percent-salespeople-need-to-be-liked-weakness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- salespeople with need to be liked weakness for bottom 25% (weakest) salespeople<br><small>Source: Objective Management Group (2023) · <a href="https://lighthousedata.io/data/bottom-25-percent-salespeople-need-to-be-liked-weakness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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