B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- web traffic bot percentage for web traffic (2025)
According to Imperva / Thales reports cited in the text, bot traffic has crossed over 50% of overall web traffic.
- Reported as crossed ~50%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Imperva / Thales
Primary
Tier B
https://www.adfixus.com/post/cutting-through-the-noise-why-adfixus-focuses-on-real-human-intent ↗
Source Article
Cutting Through the Noise: Why AdFixus Focuses on Real Human Intent
Original Research
Imperva / Thales
· Original study ↗
Methodology
AI-driven bots are a major driver.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web traffic: 50% web traffic bot percentage. Source: Imperva / Thales (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bot_traffic_imperva_thales_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bot_traffic_imperva_thales_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- web traffic bot percentage for web traffic<br><small>Source: Imperva / Thales (2025) · <a href="https://lighthousedata.io/data/bot_traffic_imperva_thales_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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