B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59%
59% -- total paid media roi increase for Born Primitive (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (6)
Common Thread Collective
Primary
Tier C
https://commonthreadco.com/pages/google-shopping-ads-ecommerce-agency?utm_source=twitter&utm_medium=… ↗
Source Article
Google Shopping Ads for Ecommerce: Your Growth Agency
Most agencies still treat Google like it is 2018, but Google Ads has evolved beyond traditional search management. It's an AI-powered demand system influenced by feed structure, creative assets, and cross-channel signals.
- Protect Branded Search
- Tweak Bids
- Watch ROAS
- Optimize Shopping
Automat…
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Original Research
Common Thread Collective
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Born Primitive: 59% total paid media roi increase. Source: Common Thread Collective (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/born_primitive_total_paid_media_roi_increase
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<blockquote cite="https://lighthousedata.io/data/born_primitive_total_paid_media_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- total paid media roi increase for Born Primitive<br><small>Source: Common Thread Collective (2026) · <a href="https://lighthousedata.io/data/born_primitive_total_paid_media_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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