B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- voice channel preference rate for Boomers (2025)
94 percent of Boomers want to contact customer support via voice.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
execsintheknow.com
Primary
Tier C
https://execsintheknow.com/magazines/july-2025/why-voice-still-leads/ ↗
Source Article
Why Voice Still Leads
Why Voice Still Leads
Discover the enduring power of voice in CX through next-gen IVRs, intelligent orchestration, and agentic AI.
Article contributed by Chance Whittley, Principal AI Consultant at PTP
Despite the rapid proliferation and adoption of digital channels, the voice channel remains the mo…
Original Research
execsintheknow.com
· Original study ↗
Methodology
Cited study referenced via footnote; original survey not identified in text
Methodology documented
Segmentation
Industrymarketing
Channelvoice
Cite this stat
Plain Text
Boomers: 94% voice channel preference rate. Source: execsintheknow.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-voice-channel-preference
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<blockquote cite="https://lighthousedata.io/data/boomers-voice-channel-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- voice channel preference rate for Boomers<br><small>Source: execsintheknow.com (2025) · <a href="https://lighthousedata.io/data/boomers-voice-channel-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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