B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- share starting shopping in december for Boomer holiday shoppers (2024)
22% of Boomer holiday shoppers start shopping in December.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mintel / Tinuiti / Basis
Primary
Tier C
https://qa.outfront.dev/blog/twelve-trends-christmas-how-impact-2024-holiday-shopping-out-of-home-ad… ↗
Source Article
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising | Brand Central Station | OUTFRONT
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with Out of Home Advertising
September 3, 2024
Have you started your holiday shopping yet?
We know, we know – back-to-school is barely in the rearview. Holiday shopping already?
Yes, very much already, with early shopping up 25% yea…
Original Research
Mintel / Tinuiti / Basis
· Original study ↗
Methodology
Cited from Mintel, Tinuiti, Basis
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelout_of_home
Cite this stat
Plain Text
Boomer holiday shoppers: 22% share starting shopping in december. Source: Mintel / Tinuiti / Basis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-start-shopping-december-22pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-start-shopping-december-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share starting shopping in december for Boomer holiday shoppers<br><small>Source: Mintel / Tinuiti / Basis (2024) · <a href="https://lighthousedata.io/data/boomers-start-shopping-december-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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