B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- manual card entry rate for Baby Boomer UK consumers (2023)
64% of UK Baby Boomers make online transactions by manually entering their card details.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,100
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/online-payment-fraud-whos-at-risk-and-who-cares/ ↗
Source Article
Online Payment Fraud – who’s at risk and who cares? - Savanta
Our Consumer Omnibus surveyed 2,100+ UK consumers to explore who is most concerned about online payment security, who has been affected by fraud, and the implications on their online payment habits.
Last year alone, cyber-fraud caused Brits to lose an astonishing £4 billion. Online shopping accounte…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Consumer Omnibus survey
Methodology documented
Segmentation
Industryfintech_finance
RegionGB
RoleAll marketers
Cite this stat
Plain Text
Baby Boomer UK consumers: 64% manual card entry rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-manual-card-entry-64pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-manual-card-entry-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- manual card entry rate for Baby Boomer UK consumers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/boomers-manual-card-entry-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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