B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of boomers using live phone calls for customer contact for Baby Boomers (2025)
94% of Baby Boomers are likely to use live phone calls to contact customer support.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
focusgroup.co.uk
Primary
Tier C
https://focusgroup.co.uk/resources/blog/expectations-of-modern-consumers/ ↗
Source Article
Create consistent customer experiences | Focus Group
How to meet the expectations of modern consumers
Author: Sam Kirkby | Date published: July, 18, 2025, UK | Read est: 5 min read
Your customers today expect seamless, consistent interactions across all your business touchpoints. Providing these joined-up experiences on all channels show consumers you…
Original Research
focusgroup.co.uk
· Original study ↗
Methodology
Blog citing unnamed generational studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers: 94% share of boomers using live phone calls for customer contact. Source: focusgroup.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-live-phone-calls-94
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<blockquote cite="https://lighthousedata.io/data/boomers-live-phone-calls-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of boomers using live phone calls for customer contact for Baby Boomers<br><small>Source: focusgroup.co.uk (2025) · <a href="https://lighthousedata.io/data/boomers-live-phone-calls-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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