B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- share reporting equal decision to move for Baby Boomers (aged 61 to 79) (2025)

2025  · Zoopla

60% of Baby Boomers (aged 61 to 79) reported sharing the decision to move equally.

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Attribution: Zoopla View source
Lighthouse Research Team
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Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Baby Boomers (aged 61 to 79)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Zoopla Primary Tier B
https://bebeez.eu/2025/08/15/childs-play-many-youngsters-a-big-influence-on-home-choice/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Child’s play: many youngsters a big influence on home choice
A new study has found that around three-in-four (74%) of children have a significant say in the ultimate choices of the home moving process. The survey by Zoopla has also revealed who takes the ‘Home Move CEO’ role in different parts of the buying and moving journey, with males still having the bigg…
Original Research
Zoopla · Original study ↗

Zoopla survey

Methodology documented
Industrymarketing
Plain Text
Baby Boomers (aged 61 to 79): 60% share reporting equal decision to move. Source: Zoopla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-equal-move-decision-2025
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<blockquote cite="https://lighthousedata.io/data/boomers-equal-move-decision-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share reporting equal decision to move for Baby Boomers (aged 61 to 79)<br><small>Source: Zoopla (2025) · <a href="https://lighthousedata.io/data/boomers-equal-move-decision-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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