B
Evidence Grade B
Safe to Cite
Current
4.5%
4.5% -- app category share of impressions for Books apps (app category) (2026-03)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier A
https://mmaglobal.com/content_category/research/10/538?page=3 ↗
Source Article
Statistical Snapshots
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
Books apps moved into the #3 rank by share of impressions among app categories this month.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Books apps (app category): 4.5% app category share of impressions. Source: Mobile Marketing Association (MMA Global) (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/books-apps-share-of-impressions-march
HTML Embed
<blockquote cite="https://lighthousedata.io/data/books-apps-share-of-impressions-march" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- app category share of impressions for Books apps (app category)<br><small>Source: Mobile Marketing Association (MMA Global) (2026-03) · <a href="https://lighthousedata.io/data/books-apps-share-of-impressions-march" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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