B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
600
600 -- ad display count for Bank of America Boston Marathon OOH campaign (2025)
Bank of America's Boston Marathon campaign used OOH advertising across more than 600 ad displays across the city.
- more than 600
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
600
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier B
https://qa.outfront.dev/blog/how-win-boston-marathon-bank-of-america-takes-grand-prize-oaaa-local-me… ↗
Source Article
How to Win the Boston Marathon: Bank of America Takes Grand Prize in OAAA Local Media Plan Awards | Brand Central Station | OUTFRONT
How to Win the Boston Marathon: Bank of America Takes Grand Prize in OAAA Local Media Plan Awards
May 7, 2025
What does it take to break a record at the Boston Marathon?
The right shoes? Rigorous training? Carbohydrates?
For Bank of America, the answer was out of home advertising – a high-profile ca…
Original Research
OUTFRONT
· Original study ↗
Methodology
Campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bank of America Boston Marathon OOH campaign: 600 ad display count. Source: OUTFRONT (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bofa-boston-ooh-ad-displays-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bofa-boston-ooh-ad-displays-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>600</strong> -- ad display count for Bank of America Boston Marathon OOH campaign<br><small>Source: OUTFRONT (2025) · <a href="https://lighthousedata.io/data/bofa-boston-ooh-ad-displays-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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