B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25
25 -- net promoter score for Media companies (newsrooms) (2023)
In 2023, BlueLena found that the average Net Promoter Score for a media company was 25, based on a survey of 40 newsrooms.
- Benchmarks specifically for newsletters do not exist according to the source; figure reflects media companies/newsrooms generally.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25
Unit
Score
Data Vintage
2023
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
BlueLena
Primary
Tier C
https://inboxcollective.com/what-questions-should-you-ask-in-a-newsletter-survey/ ↗
Source Article
What Questions Should You Ask in a Newsletter Survey? | Inbox Collective
| These stories are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spen…
Original Research
BlueLena
· Original study ↗
Methodology
BlueLena surveyed 40 newsrooms in 2023; Inbox Collective notes no NPS benchmarks exist specifically for the newsletter space
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media companies (newsrooms): 25 net promoter score. Source: BlueLena (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bluelena-media-companies-average-nps-2023
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<blockquote cite="https://lighthousedata.io/data/bluelena-media-companies-average-nps-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25</strong> -- net promoter score for Media companies (newsrooms)<br><small>Source: BlueLena (2023) · <a href="https://lighthousedata.io/data/bluelena-media-companies-average-nps-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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