36.6% -- email cart abandon conversion for consumers (2023)

Name: Email Cart Abandon Conversion Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-25

2023 · Attentive

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Attribution: Attentive View source

Lighthouse Research Team

Last verified: 2026-08-25 · How we verify data →

Source verified Evidence graded

Value

36.6%

Unit

Percentage

Data Vintage

2023

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Attentive Primary Tier B

https://www.emarketer.com/Article/Consumers-Prefer-SMS-Loyalty-Program-Updates/1014373 ↗

Confidence: 70/100 Vintage: 2023 Channel: Common Crawl

Source Article

Consumers Prefer SMS for Loyalty Program Updates

Original Research

Attentive · Original study ↗

Methodology

Attentive

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 36.6% email cart abandon conversion. Source: Attentive (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black_friday_cart_abandon_conversion_2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/black_friday_cart_abandon_conversion_2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.6%</strong> -- email cart abandon conversion for consumers<br><small>Source: Attentive (2023) · <a href="https://lighthousedata.io/data/black_friday_cart_abandon_conversion_2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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