B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ad influence rate for TV advertising (Black Friday awareness, Italy) (2019)
30% of surveyed Italians cited TV advertising as one of the most relevant forms of communication to learn about Black Friday purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM Italy
Primary
Tier A
https://www.wppmedia.com/news/black-friday-cyber-monday ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Research28th Nov 2019
Two Extraordinary Days of Shopping: Chronicles from Black Friday and Cyber Monday
There are the Christmas, Easter, and summer holidays. And then, there is Black Friday and Cyber Monday – a cultural and retail phenomenon that has become a staple reoccurrence on our calendar, so …
Original Research
GroupM Italy
· Original study ↗
Methodology
GroupM Italy consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising (Black Friday awareness, Italy): 30% ad influence rate. Source: GroupM Italy (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-tv-advertising-influence-2019
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<blockquote cite="https://lighthousedata.io/data/black-friday-tv-advertising-influence-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad influence rate for TV advertising (Black Friday awareness, Italy)<br><small>Source: GroupM Italy (2019) · <a href="https://lighthousedata.io/data/black-friday-tv-advertising-influence-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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