B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71%
71% -- share of black friday spend on gifts for Black Friday shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://archmon.com/are-you-and-your-business-ready-for-black-friday/ ↗
Source Article
ARE YOU (AND YOUR BUSINESS) BLACK FRIDAY READY?
Original Research
National Retail Federation
· Original study ↗
Methodology
Cited from National Retail Federation via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday shoppers: 71% share of black friday spend on gifts. Source: National Retail Federation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-gift-spend-share
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<blockquote cite="https://lighthousedata.io/data/black-friday-gift-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of black friday spend on gifts for Black Friday shoppers<br><small>Source: National Retail Federation (2026) · <a href="https://lighthousedata.io/data/black-friday-gift-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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