B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- respondents reporting bizdev extra burden for agencies (2025)
58% of respondents report that business development responsibilities have become an extra burden on their day-to-day work.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Great Pitch Company
Primary
Tier B
https://www.thegreatpitchcompany.com/post/pitching-for-business-and-pitch-qualification ↗
Source Article
Pitching for Business Success with Pitch Qualification
Pitching for business: Using pitch qualification for max impact
Updated: Feb 3, 2025
Today, agencies face significant challenges in business development. Teams are under constant pressure to secure new business, often at the expense of staff well-being. Needless to say, pitching for business success…
Original Research
The Great Pitch Company
· Original study ↗
Methodology
Great Pitch Poll survey of agency respondents
Methodology documented
Segmentation
IndustryAgency
RoleAll marketers
Cite this stat
Plain Text
agencies: 58% respondents reporting bizdev extra burden. Source: The Great Pitch Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bizdev-extra-burden-agencies-2025
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<blockquote cite="https://lighthousedata.io/data/bizdev-extra-burden-agencies-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- respondents reporting bizdev extra burden for agencies<br><small>Source: The Great Pitch Company (2025) · <a href="https://lighthousedata.io/data/bizdev-extra-burden-agencies-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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