B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- share of bipoc marketing professionals reporting negative mental health impact for BIPOC marketing and advertising professionals (Canada) (2020)

Name: Share Of Bipoc Marketing Professionals Reporting Negative Mental Health Impact Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2020 · People of Colour in Advertising and Marketing (POCAM)

30% of BIPOC marketing and advertising professionals reported that workplace discrimination/microaggressions negatively impacted their mental health and life outside of work.

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Attribution: People of Colour in Advertising and Marketing (POCAM) View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2020

Entity

BIPOC marketing and advertising professionals (Canada)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

People of Colour in Advertising and Marketing (POCAM) Primary Tier B

https://andhumanity.ca/insights/microaggressions-toward-bipoc-in-marketing-advertising/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Common Crawl

Source Article

Microaggressions Toward BIPOC in Marketing & Advertising

Original Research

People of Colour in Advertising and Marketing (POCAM) · Original study ↗

Methodology

POCAM survey of BIPOC working in marketing and advertising

Methodology documented

Segmentation

Industrymarketing RegionCA RoleAll marketers

Cite this stat

Plain Text

BIPOC marketing and advertising professionals (Canada): 30% share of bipoc marketing professionals reporting negative mental health impact. Source: People of Colour in Advertising and Marketing (POCAM) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bipoc-mental-health-impact-marketing-2020

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<blockquote cite="https://lighthousedata.io/data/bipoc-mental-health-impact-marketing-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of bipoc marketing professionals reporting negative mental health impact for BIPOC marketing and advertising professionals (Canada)<br><small>Source: People of Colour in Advertising and Marketing (POCAM) (2020) · <a href="https://lighthousedata.io/data/bipoc-mental-health-impact-marketing-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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