B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- online search activity lift for Brands using billboard advertising (2025)
Brands using billboards experienced a 38% lift in online search activity, especially for branded keywords.
- Study date not specified in the text; 2025 reflects the article publication year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America (OAAA)
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/05/how-billboard-advertising-supports-your.html ↗
Source Article
How Billboard Advertising Supports Your SEO Strategy in a Post-Click World
How Billboard Advertising Supports Your SEO Strategy in a Post-Click World
Search is changing. Fast.
If your website traffic recently dropped off a cliff, you’re not alone. With Google's new AI Overviews (formerly SGE), more and more answers are being served above traditional results. That means few…
Original Research
Out of Home Advertising Association of America (OAAA)
· Original study ↗
Methodology
Lift in online search activity for brands using billboards, especially for branded keywords; study date not specified in the article, so the collection year (2025, per URL) is used. Secondary citation of OAAA research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using billboard advertising: 38% online search activity lift. Source: Out of Home Advertising Association of America (OAAA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billboard-online-search-lift-oaaa
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<blockquote cite="https://lighthousedata.io/data/billboard-online-search-lift-oaaa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- online search activity lift for Brands using billboard advertising<br><small>Source: Out of Home Advertising Association of America (OAAA) (2025) · <a href="https://lighthousedata.io/data/billboard-online-search-lift-oaaa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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