B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- ota to website visit rate for Booking.com (2026)
60% of travellers who find a hotel on Booking.com check the hotel's website afterwards.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amenitiz
Primary
Tier B
https://amenitiz.com/en/resources-posts/how-to-optimise-otas-in-your-hotel-strategy-and-boost-direct… ↗
Source Article
How to Use OTAs to Boost Your Hotel Bookings (Without Losing Profit)
Original Research
Amenitiz
· Original study ↗
Methodology
Billboard effect statistic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Booking.com: 60% ota to website visit rate. Source: Amenitiz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billboard-effect-website-checks
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<blockquote cite="https://lighthousedata.io/data/billboard-effect-website-checks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ota to website visit rate for Booking.com<br><small>Source: Amenitiz (2026) · <a href="https://lighthousedata.io/data/billboard-effect-website-checks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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