B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- share of guests returning to google after ota for OTA-discovered hotel/guests (2026)
55% of people return to Google to search for a property's website and check for the best available price after finding it on an OTA.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amenitiz.com
Primary
Tier C
https://amenitiz.com/en/blog/how-to-skyrocket-your-airbnb-occupancy-rate ↗
Source Article
Occupancy Rate Airbnb Rates Property Guests
Original Research
amenitiz.com
· Original study ↗
Methodology
Billboard effect statistic cited without original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTA-discovered hotel/guests: 55% share of guests returning to google after ota. Source: amenitiz.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billboard-effect-google-return
HTML Embed
<blockquote cite="https://lighthousedata.io/data/billboard-effect-google-return" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of guests returning to google after ota for OTA-discovered hotel/guests<br><small>Source: amenitiz.com (2026) · <a href="https://lighthousedata.io/data/billboard-effect-google-return" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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