B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- operating margin increase potential for retailers adopting Big Data (2011-05)
A retailer embracing Big Data has the potential to increase its operating margin by more than 60%.
- Estimated potential increase ('more than 60%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2011-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://webmemo.ch/management/endeca-customer-experience-management-infront-big-data ↗
Source Article
Endeca eBusiness: Customer Experience Management & Big Data
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey Big Data study estimate; range expressed as 'more than 60%', midpoint not applicable
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011-05 (current) | 60% | |
| 2016 | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers adopting Big Data: 60% operating margin increase potential. Source: McKinsey & Company (2011-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/big-data-retailer-operating-margin-mckinsey-2011
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<blockquote cite="https://lighthousedata.io/data/big-data-retailer-operating-margin-mckinsey-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- operating margin increase potential for retailers adopting Big Data<br><small>Source: McKinsey & Company (2011-05) · <a href="https://lighthousedata.io/data/big-data-retailer-operating-margin-mckinsey-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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