B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- impulse purchase spend reduction bias aware consumers for consumers who reported understanding of cognitive biases (2023)
According to a 2023 Consumer Federation of America survey, consumers who reported understanding cognitive biases spent 22% less on impulse purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Consumer Federation of America
Primary
Tier C
https://linchpinseo.com/blog/cognitive-biases-and-marketing/ ↗
Source Article
Linchpin SEO : Cognitive Biases and Marketing: How Our Minds Influence Purchasing
Cognitive biases, fundamental elements of human psychology, profoundly impact every facet of our lives – from how we interact with others to how we perceive the world around us and, most interestingly, for businesses, how we make purchasing decisions. These psychological quirks or ‘biases’ often lea…
Original Research
Consumer Federation of America
· Original study ↗
Methodology
Cited as a 2023 Consumer Federation of America survey; methodology not stated
Methodology documented
Segmentation
IndustryB2C
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers who reported understanding of cognitive biases: 22% impulse purchase spend reduction bias aware consumers. Source: Consumer Federation of America (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bias-aware-consumers-impulse-spend-2023
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<blockquote cite="https://lighthousedata.io/data/bias-aware-consumers-impulse-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- impulse purchase spend reduction bias aware consumers for consumers who reported understanding of cognitive biases<br><small>Source: Consumer Federation of America (2023) · <a href="https://lighthousedata.io/data/bias-aware-consumers-impulse-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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