B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42
42 -- average domain authority for Domains providing Beverly Hills Formula campaign coverage (2017 (12-month period))
The average domain authority of coverage generated for Beverly Hills Formula over a 12-month PR campaign was 42.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42
Unit
Score
Data Vintage
2017 (12-month period)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Terenia Taras PR
Primary
Tier B
https://www.tereniataraspr.co.uk/portfolio-item/so-you-want-to-be-famous-right/ ↗
Source Article
So, you want to be famous, right!
Beverly Hills Formula is an international teeth whitening and oral hygiene range of products, and although an established brand since 1992 they wanted to make their brand image more current. As part of a strategic NPD and PR campaign we launched the first black toothpaste containing activated charco…
Original Research
Terenia Taras PR
· Original study ↗
Methodology
Agency-reported average Domain Authority (Moz-style SEO metric) of coverage sources over 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Domains providing Beverly Hills Formula campaign coverage: 42 average domain authority. Source: Terenia Taras PR (2017 (12-month period)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beverly-hills-formula-avg-domain-authority-2017
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<blockquote cite="https://lighthousedata.io/data/beverly-hills-formula-avg-domain-authority-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42</strong> -- average domain authority for Domains providing Beverly Hills Formula campaign coverage<br><small>Source: Terenia Taras PR (2017 (12-month period)) · <a href="https://lighthousedata.io/data/beverly-hills-formula-avg-domain-authority-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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