B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- customers willing to go out of way for better experience for customers (2025)
85% of customers are willing to go out of their way to buy from a brand that offers a better experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cmoalliance.com
Primary
Tier C
https://www.cmoalliance.com/9-retention-marketing-strategies/ ↗
Source Article
9 retention marketing strategies that drive loyalty and repeat business
Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit?
It’s also cheaper to retain customers rather than acquire new ones, so it’s important you nurture existing relationships to ensure your buyers continue to choose your brand. Loyal customers also tend t…
Original Research
cmoalliance.com
· Original study ↗
Methodology
Up from 76% the prior year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 85% customers willing to go out of way for better experience. Source: cmoalliance.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/better-experience-willingness
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<blockquote cite="https://lighthousedata.io/data/better-experience-willingness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- customers willing to go out of way for better experience for customers<br><small>Source: cmoalliance.com (2025) · <a href="https://lighthousedata.io/data/better-experience-willingness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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