B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

83%

83% -- share wanting companies to take action on black lives matter for BETA generation workers (ages 21-40) (2021)

Name: Share Wanting Companies To Take Action On Black Lives Matter Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2021 · n=17,000 · GWI and LinkedIn B2B Institute

83% of BETA generation workers want companies to take specific action related to the Black Lives Matter movement.

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Attribution: GWI and LinkedIn B2B Institute View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

83%

Unit

Percentage

Data Vintage

2021

Entity

BETA generation workers (ages 21-40)

Sample Size

17,000

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

GWI and LinkedIn B2B Institute Primary Tier B

https://bayardad.com/insight/who-are-the-betas-of-the-workforce/ ↗

Confidence: 28/100 Vintage: 2021 Channel: Common Crawl

Source Article

Who are the BETAs of the Workforce?

Original Research

GWI and LinkedIn B2B Institute · Original study ↗

Methodology

GWI and LinkedIn B2B Institute study 'Work in BETA: The Rising B2B Decision Maker'

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers

Cite this stat

Plain Text

BETA generation workers (ages 21-40): 83% share wanting companies to take action on black lives matter. Source: GWI and LinkedIn B2B Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beta-generation-blm-company-action

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<blockquote cite="https://lighthousedata.io/data/beta-generation-blm-company-action" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share wanting companies to take action on black lives matter for BETA generation workers (ages 21-40)<br><small>Source: GWI and LinkedIn B2B Institute (2021) · <a href="https://lighthousedata.io/data/beta-generation-blm-company-action" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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