B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- organic traffic uplift for website organic traffic (2023)

Name: Organic Traffic Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2023 · SearchPilot

Incorporating 'The Best' at the beginning of title tags on an editorial site resulted in a 10% uplift in organic traffic in an SEO split test.

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Attribution: SearchPilot View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2023

Entity

website organic traffic

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SearchPilot Primary Tier B

https://www.searchpilot.com/resources/case-studies/the-best-title-tag-experiment/ ↗

Confidence: 62/100 Vintage: 2023 Channel: Common Crawl

Source Article

Can incorporating ‘the best’ into your title tag improve organic traffic?

Start here: how our SEO split tests work If you aren't familiar with the fundamentals of how we run controlled SEO experiments that form the basis of all our case studies, then you might find it useful to start by reading the explanation at the end of this article before digesting the details of the…

Original Research

SearchPilot · Original study ↗

Methodology

Test performed after Google began rewriting title tags in search results.

Methodology documented

Segmentation

IndustryMedia RegionUS RoleSEO Specialist Channelsearch

Cite this stat

Plain Text

website organic traffic: 10% organic traffic uplift. Source: SearchPilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-title-tag-organic-traffic-uplift

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<blockquote cite="https://lighthousedata.io/data/best-title-tag-organic-traffic-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- organic traffic uplift for website organic traffic<br><small>Source: SearchPilot (2023) · <a href="https://lighthousedata.io/data/best-title-tag-organic-traffic-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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