B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- second screen usage rate during commercials for Belgian TV viewers (2026)
61% of Belgians use their smartphone while watching TV during commercials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
A New Agency World / Xairoo
Primary
Tier B
http://anewagencyworld.com/blog/xairoo.php ↗
Source Article
Welcome Xairoo!
Original Research
A New Agency World / Xairoo
· Original study ↗
Methodology
Agency-conducted research on second-screen usage during TV commercials; methodology not detailed
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Belgian TV viewers: 61% second screen usage rate during commercials. Source: A New Agency World / Xairoo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/belgians-smartphone-during-commercials
HTML Embed
<blockquote cite="https://lighthousedata.io/data/belgians-smartphone-during-commercials" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- second screen usage rate during commercials for Belgian TV viewers<br><small>Source: A New Agency World / Xairoo (2026) · <a href="https://lighthousedata.io/data/belgians-smartphone-during-commercials" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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