B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of beauty shoppers saying in store presentation influences purchase for Beauty shoppers (2025)
76% of beauty shoppers state that in-store presentation significantly influences their purchasing decision.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://merchandeffect.com/projects/a-new-beauty-era ↗
Source Article
A New Beauty Era - Merch & Effect portfolio
In the beauty industry, standing out isn’t optional, it’s existential. With shelves crowded with sleek packaging, influencer-backed launches, and endless “clean” claims, visibility alone won’t cut it. To capture attention and convert it into action, brands need POSM that’s not just functional, but u…
Original Research
Kantar
· Original study ↗
Methodology
Cited from Kantar research; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty shoppers: 76% share of beauty shoppers saying in store presentation influences purchase. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-shoppers-instore-presentation-influence
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<blockquote cite="https://lighthousedata.io/data/beauty-shoppers-instore-presentation-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of beauty shoppers saying in store presentation influences purchase for Beauty shoppers<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/beauty-shoppers-instore-presentation-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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