B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- packaging discard rate for beauty/personal-care packaging (2025)
95% of beauty and personal-care packaging is discarded.
- Discarded even when some materials are recyclable
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
British Beauty Council
Primary
Tier B
https://thegoodshoppingguide.com/blog/which-is-the-most-ethical-sustainable-deodorant-brand/ ↗
Source Article
New Ethical Ratings Reveal the Best Sustainable Deodorant Brands
Which is the Most Ethical & Sustainable Deodorant Brand?
Find out how Deodorant Brands compare for ethics in our newly published ratings table
The GOOD Shopping Guide has just published brand-new research for the deodorant sector, so you can now compare the most ethical and sustainable brands on the…
Original Research
British Beauty Council
· Original study ↗
Methodology
Cited from British Beauty Council
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beauty/personal-care packaging: 95% packaging discard rate. Source: British Beauty Council (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-packaging-discarded-95
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<blockquote cite="https://lighthousedata.io/data/beauty-packaging-discarded-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- packaging discard rate for beauty/personal-care packaging<br><small>Source: British Beauty Council (2025) · <a href="https://lighthousedata.io/data/beauty-packaging-discarded-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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