B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- unique visitors growth rate for BBC sports pages (2022)
BBC sports pages saw a 28% increase in average weekly unique visitors compared to the previous season after launching a new content stream format.
- Compares the season starting September 2022 to the previous season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (2)
Piano.io
Primary
Tier B
https://www.piano.io/resources/how-bbc-doubled-reader-engagement-piano-analytics ↗
Source Article
How the BBC Doubled Reader Engagement with Piano Analytics - Piano.io
How the BBC Doubled Reader Engagement with Piano Analytics
Flashback to Piano Academy Paris in 2022, where the BBC’s Senior Principal Data Analyst, Iain Hoare, explained how Piano has helped its sports editorial and product teams optimize their content approach. This new approach played a significan…
Also cited by
pressgazette.co.uk
https://pressgazette.co.uk/
2026-08-16
Original Research
Piano.io
· Original study ↗
Methodology
Average weekly unique visitors compared to the previous season.
Methodology documented
Segmentation
IndustryMedia
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
BBC sports pages: 28% unique visitors growth rate. Source: Piano.io (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-unique-visitors-increase
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<blockquote cite="https://lighthousedata.io/data/bbc-unique-visitors-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- unique visitors growth rate for BBC sports pages<br><small>Source: Piano.io (2022) · <a href="https://lighthousedata.io/data/bbc-unique-visitors-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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