B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- average viewability rate for BBC.com (2020)
BBC.com's total ad viewability is on average 67%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Tech Daily
Primary
Tier A
https://adtechdaily.com/2020/07/14/bbc-signs-exclusive-deals-with-triplelift/ ↗
Source Article
BBC Signs Exclusive Deals with TripleLift - Ad Tech Daily
BBC positions itself to emerge strong from lockdown slowdown with new deal
BBC Global News, the commercial ex-UK arm of BBC News responsible for BBC.com and the 24-hour global news channel BBC World News, announces today that it has signed an exclusive commercial deal with TripleLift.
The company wi…
Original Research
Ad Tech Daily
· Original study ↗
Methodology
Viewability measured by lazy loading, exceeding industry standards.
Segmentation
Industrymarketing
Cite this stat
Plain Text
BBC.com: 67% average viewability rate. Source: Ad Tech Daily (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-native-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bbc-native-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- average viewability rate for BBC.com<br><small>Source: Ad Tech Daily (2020) · <a href="https://lighthousedata.io/data/bbc-native-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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