B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- new audience share for BBC (2008)
An estimated 40% of BBC's monthly mobile audience represents a new audience that had not been reached before.
- Based on an estimate/statement by Matthew Postgate, BBC Controller of Mobile
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBC
Primary
Tier B
http://fasterfuture.blogspot.com/2008_05_01_archive.html ↗
Source Article
The new media ecology
Original Research
BBC
· Original study ↗
Methodology
Share of BBC mobile audience not previously reached via other channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BBC: 40% new audience share. Source: BBC (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-mobile-new-audience-share-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bbc-mobile-new-audience-share-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- new audience share for BBC<br><small>Source: BBC (2008) · <a href="https://lighthousedata.io/data/bbc-mobile-new-audience-share-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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