B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13
13 -- brand index rank change for BBC (2022-2023)
The BBC rose 13 places in the Opinium Most Connected UK Brands Index.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13
Unit
Rank
Data Vintage
2022-2023
Entity
Sample Size
6,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinium
Primary
Tier A
https://www.opinium.com/budget-brands-rise-to-the-top/ ↗
Source Article
Most Connected UK Brands Index 2023: Budget brands rise to the top - Opinium
Most Connected UK Brands Index 2023: Budget brands rise to the top
With regards to the rising cost of living there may be some lights at the end of some tunnels, but insight agency Opinium’s latest Top 100 Most Connected UK Brands Index (MCB) implies that for consumers the cost-of-living crisis cont…
Original Research
Opinium
· Original study ↗
Methodology
Heritage brand climbing the Opinium MCB Index year-over-year; methodology: 6,000 consumers, 6,284 spontaneous brand mentions, 48,000 brand reviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BBC: 13 brand index rank change. Source: Opinium (2022-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-mcb-index-rank-change-2022-2023
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<blockquote cite="https://lighthousedata.io/data/bbc-mcb-index-rank-change-2022-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- brand index rank change for BBC<br><small>Source: Opinium (2022-2023) · <a href="https://lighthousedata.io/data/bbc-mcb-index-rank-change-2022-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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