B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
15%
15% -- share of listening for BBC Local Radio (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
RAJAR
Primary
Tier A
https://www.prolificnorth.co.uk/news/radio-stations-receive-first-rajars-2020/ ↗
Source Article
Radio stations receive first RAJARs since 2020 - Prolific North
Smart speakers are also gaining traction, with 48% of speaker users claiming to listen to radio weekly. 20% of these say they use smart speakers to listen to radio every day.
Most people listened to their favourite station at home (65%), with 21% in a vehicle and 14% at work or elsewhere.
BBC Radio
…
Original Research
RAJAR
· Original study ↗
Methodology
Official RAJAR statistics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
BBC Local Radio: 15% share of listening. Source: RAJAR (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-local-radio-share-of-listening
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<blockquote cite="https://lighthousedata.io/data/bbc-local-radio-share-of-listening" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of listening for BBC Local Radio<br><small>Source: RAJAR (2020) · <a href="https://lighthousedata.io/data/bbc-local-radio-share-of-listening" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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