B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- sponsoring share of media visibility for Bayer (2026-03)
76% of Bayer's media visibility score in March 2026 was achieved through partner materials and sponsoring collaborations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instytut Monitorowania Mediów (IMM)
Primary
Tier A
https://immrank.com/cat-raporty/aflofarm-najbardziej-medialna-marka-farmaceutyczna-marca/ ↗
Source Article
Aflofarm najbardziej medialną marką farmaceutyczną marca | IMMrank ranking medialności marek
Aflofarm, Bayer i Polpharma uzyskały najwyższe wyniki medialności w marcu 2026 roku – wynika z danych Instytutu Monitorowania Mediów (IMM). Aflofarm został również liderem zestawienia pod względem wydatków reklamowych. Medialność branży farmaceutycznej w badanym okresie jest wynikiem głównie jej sil…
Original Research
Instytut Monitorowania Mediów (IMM)
· Original study ↗
Methodology
IMM IDEAS model
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bayer: 76% sponsoring share of media visibility. Source: Instytut Monitorowania Mediów (IMM) (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bayer-sponsoring-share-visibility
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<blockquote cite="https://lighthousedata.io/data/bayer-sponsoring-share-visibility" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- sponsoring share of media visibility for Bayer<br><small>Source: Instytut Monitorowania Mediów (IMM) (2026-03) · <a href="https://lighthousedata.io/data/bayer-sponsoring-share-visibility" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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