B Evidence Grade B Safe to Cite Recent

7.8%

7.8% -- impression share increase for Bayer (2025-2026)

Name: Impression Share Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2025-2026 · Amazon

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Attribution: Amazon View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

7.8%

Unit

Percentage

Data Vintage

2025-2026

Entity

Bayer

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Amazon Primary Tier B

https://advertising.amazon.com/fr-ca/library/case-studies/sponsored-brands-reserve-sov-bayer ↗

Confidence: 70/100 Vintage: 2025-2026 Channel: Deep Crawl

Source Article

Bayer améliore la visibilité de sa marque grâce à la part de voix réservée

Samsung atteint 97 % de part d’impressions attribuée aux premiers résultats de recherche grâce à la réservation de la part de voix avec Sponsored Brands. En utilisant réserver la part de voix avec Sponsored Brands pour huit marques phares en Allemagne, Bayer a pu augmenter les impressions de 7,8 foi…

Also cited by

Amazon Advertising https://advertising.amazon.com/ja-jp/library/case-studies/sponsored-brands-reser…

2026-08-16

Original Research

Amazon · Original study ↗

Methodology

Amazon Marketing Cloud, US

Segmentation

Industrymarketing

Cite this stat

Plain Text

Bayer: 7.8% impression share increase. Source: Amazon (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bayer-improve-brand-visibility-sponsored-brands-reserve

HTML Embed

<blockquote cite="https://lighthousedata.io/data/bayer-improve-brand-visibility-sponsored-brands-reserve" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- impression share increase for Bayer<br><small>Source: Amazon (2025-2026) · <a href="https://lighthousedata.io/data/bayer-improve-brand-visibility-sponsored-brands-reserve" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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