B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- biweekly reach for Bauer Media Outdoor (2025)
Bauer Media Outdoor's range of advertising formats reaches 90% of UK adults every two weeks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Route
Primary
Tier B
https://www.bauermediaoutdoor.com/advertising ↗
Source Article
Outdoor advertising | Bauer Media Outdoor
Outdoor advertising
Advertise your business and connect with valuable audiences through one of the UK’s leading outdoor advertising companies.
There’s no better way to broadcast your brand message than by advertising in public spaces. Whether it’s using our market leading Adshel network or modern di…
Original Research
Route
· Original study ↗
Methodology
Route 51 measurement data cited by publisher
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channeloutdoor
Cite this stat
Plain Text
Bauer Media Outdoor: 90% biweekly reach. Source: Route (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bauer-reach-uk-adults-biweekly
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<blockquote cite="https://lighthousedata.io/data/bauer-reach-uk-adults-biweekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- biweekly reach for Bauer Media Outdoor<br><small>Source: Route (2025) · <a href="https://lighthousedata.io/data/bauer-reach-uk-adults-biweekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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