B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- share of presidential election ad dollars for Key battleground states (MI, PA, NV, GA, AZ, WI) (2024)
Key battleground states (Michigan, Pennsylvania, Nevada, Georgia, Arizona, Wisconsin) are projected to receive 76% of 2024 presidential election ad spending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdImpact
Primary
Tier B
https://mediaplussea.com/navigating-political-ad-spending-in-2024/ ↗
Source Article
Navigating Political Ad Spending in 2024 - Media+
By: Katrina Stroh, Vice President
While 2024 marks an unprecedented year for political ad spending, this doesn’t mean your ad campaign needs to go dark during this time. For advertisers looking to maintain a relevant presence with their consumer base, while staying on budget, a thoughtful and balanc…
Original Research
AdImpact
· Original study ↗
Methodology
AdImpact data cited in article
Methodology documented
Segmentation
IndustryPolitical
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Key battleground states (MI, PA, NV, GA, AZ, WI): 76% share of presidential election ad dollars. Source: AdImpact (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/battleground-76pct-presidential-dollars
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<blockquote cite="https://lighthousedata.io/data/battleground-76pct-presidential-dollars" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of presidential election ad dollars for Key battleground states (MI, PA, NV, GA, AZ, WI)<br><small>Source: AdImpact (2024) · <a href="https://lighthousedata.io/data/battleground-76pct-presidential-dollars" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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