B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- sales increase rate for Bath & Body (2008)
Bath & Body found that a campaign featuring a user review system for a new product launch increased sales by 10-12% compared to other campaigns.
- Single product launch case study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clickz
Primary
Tier C
http://www.smoblog.com/linklings-trust-disclosure-and-pain/ ↗
Source Article
Linklings: Trust, Disclosure and Pain
Original Research
Clickz
· Original study ↗
Methodology
Single product launch experiment with user review system; range 10-12%, midpoint used. Cited via Clickz via Social Media Optimization blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bath & Body: 10% sales increase rate. Source: Clickz (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bath-body-user-review-sales-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bath-body-user-review-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales increase rate for Bath & Body<br><small>Source: Clickz (2008) · <a href="https://lighthousedata.io/data/bath-body-user-review-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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